![]() “We’re excited to serve a new subsegment of better-for-you consumers with our extension into plant-based chocolate products with two of our most beloved, iconic brands,” said Teal Liu, Brand Manager of Better-for-You Marketing, The Hershey Company. Consumers can enjoy a “melt-in-your-mouth” experience with the company’s latest treats made with dairy alternatives: Reese’s Plant Based Peanut Butter Cups (available this month) and Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt (available in April). This week, Hershey announced the nationwide launch of Hershey’s Plant Based and the new addition of Reese’s Plant Based. Thanks to growth driven by the acquisition of Lily’s, the Zero Sugar platform and Brookside and barkTHINS business, Hershey has steadily gained share of BFY over the past six years – currently at a 19% share within the BFY candy, gum and mint (CMG) space. ![]() At Hershey, we are working hard to meet all our consumers’ snacking needs in different ways.”Įvolving and Expanding the Hershey Portfolio Consumers want both BFY and indulgent snacks and make trade-offs, creating a bow-tie effect. At other times we seek better-for-you alternatives of our favourite brands. “Sometimes we reach for a fully indulgent treat that meets our mental or emotional wellness needs. “We all make food choices throughout the day depending on the need and occasion,” says Nathan Johnson, Director of Better-For-You Marketing, The Hershey Company. ![]() Better-for-you confection has seen accelerated growth for four of the past five years, outpacing the growth of everyday confection however, insights reveal those purchasing BFY confection are also reaching for conventional products. “To achieve this goal, we are continually evolving our sweet and salty portfolio to offer consumers more choices for more occasions, and we hope to reach a broader audience as the demand for better-for-you products increases.”Īccording to research conducted by The Hershey Company’s consumers insights team, which works to understand evolving consumer needs, 71% of its consumers say that living a healthy lifestyle is important, 70% of consumers are trying to reduce their sugar intake and 62% (2021 IFIC report) are looking to add protein in their diet. “We have a vision to become a Leading Snacking Powerhouse,” said Jeff Lilla, Vice President of Sales, Hershey Salty Snacks, The Hershey Company. Product highlights included permissible salty snacks, protein, no-sugar-added, zero-sugar and plant-based products, on the heels of the just announced nationwide launch of Hershey’s Plant Based and the new addition of Reese’s Plant Based. Visitors to the Hershey booth (#4916) and the ONE Brands and FULFIL Bars booth (#5021) at the Anaheim Convention Center learned more about Hershey’s offerings across better-for-you (BFY) snacking. The Hershey Company attended the Natural Products Expo West Show in Anaheim, California, from March 9-11, 2023.
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